Beer has a history of more than 6000 years. Since entering the industrial age, beer has been on the road of industry, which makes beer more popular. Drink more industrial beer, the taste can not meet the needs of many people. All kinds of craft brewing, micro brewing beer will quietly come into being.
What will be the changes in the beer market in 2021? How should we plan our micro brewing business?
There may be many friends who don't understand the difference between craft beer and industrial beer.
In recent years, the consumption of micro brewed beer in the world is growing rapidly. Although its share in the global beer market is not very large, its amazing growth rate makes us have to admit that the high-end beer market will become a new trend, and the micro brewed beer business will also get more opportunities.
The high-end and diversification of beer has become an irresistible trend. The traditional beer enterprises have shown a decline in the way of promoting sales through low-cost and high-yield industrial beer. How to deal with the changes of consumer taste and consumption ability and develop the high-end and characteristic beer market is not only a challenge, but also a new business opportunity for beer.
Wemac beer equipment is committed to let more consumers drink real green and healthy beer. We manufacture beer equipment to let more beer equipment dealers take our high-end equipment to develop new beer market.
There are two types of micro brewed beer
One is 7 days old (the most common variety)
One is 15 days
And we can see that the price of micro brewed beer is mostly in the range of $10 to $15 a liter
Micro brewing beer sales channels are generally in bars, restaurants, hotels, hotels, supermarkets and so on.
The visible cost of beer brewing is very low, and generally its main added value is in the channel.
The cost of micro brewed beer is generally between 0.5 and 1 US dollar. But its miscellaneous fees, labor costs, channel costs are relatively high.
Micro brewed beer itself is not a high-frequency consumer goods, and is also different from traditional bottled wine. The market is relatively narrow, and the channel cost is difficult to control.
At present, we can see that there are some in store micro brewing breweries, and their sales are also tending to the traditional mode.
The main factor is that the gross profit of micro brewing is more than 9 layers, so it can provide stable cash flow of the store.
In fact, my research shows that this kind of economy is closely related to the regional economy.
It takes about 15 fermenters to produce 500 liters of micro brewed beer a day (fermentation cycle is 15 days), and the cost is about $50000.
This scale can produce 1500 liters of micro brewed beer a month. Enough to cover an area and do some wholesale.
According to the market price of this kind of beer, the monthly sales of such a brewery is about 160000 US dollars, and the monthly gross profit is about 120000 US dollars. That is to say, such an algorithm enables many friends who like beer to start the business of micro brewing beer, and those who have ideas to do it as a project.
The water used for micro brewing is usually pure water, but a considerable part of the raw materials are from all over the world, such as malt from Australia, yeast from Belgium, hops from Germany
On the whole, there is little difference in the taste of some quality micro brewed beer (between independent tastes).
Let's look at the groups that make micro brewed beer. Generally speaking, people who have some contacts in the region, car club and social groups are more popular. This is a way to cash in. But it's really good.
To make a winery, you can have character, culture and a lot of artistic elements. It's more like a party, a drink, a chat It's a good place. The form is not low and the profit is good.
Start brewery according to local conditions
First of all, you need to know the market situation of your local micro brewed beer. With the widespread vaccination of the new crown vaccine and the gradual decline of the epidemic situation, the suppressed desire for beer consumption will rebound, and friends gathering, drinking beer and chatting will suddenly become popular. It's a good choice to choose a place where peers gather to build a beer workshop. There's a customer base and an atmosphere.
Brewing micro brewed beer according to different people
According to the consumers' comments on micro brewed beer and the characteristics of beer, these comments are classified into nine dimensions: user / scene, re purchase / recommendation, brand, price and packaging. It can be seen that user / scene is the dimension with the highest user evaluation. What aspects do users pay more attention to when buying micro brewed beer?
Middle aged men may become potential consumers of micro brewed beer
First of all, it is found that the frequency of father relationship is higher. Although the mention rate of micro brewed beer is lower than that of father in industrial beer, the growth trend in 2020 is very rapid, even higher than that of imported beer in the fourth quarter.
Female consumers have a preference for fruit flavored micro brewed beer
In fact, women are also potential consumers of micro brewed beer. The mentioning rate of women in micro brewed beer is always higher than that of industrial beer, and the mentioning rate increases rapidly before the two big e-commerce promotion time points. Here, Mai Jie would like to emphasize that we have also seen the potential consumption power of the female market, so we have launched the female exclusive red beer, and Da Mai has started the research and development of fruit beer, please wait and see!
Packaging personality of micro brewed beer
From the perspective of product packaging, the more eccentric and distinctive packaging, the more attractive consumers can be. So there should be bottles, cans, and barrels! These strange packaging, enough to attract your customers to taste. The point is! You can also make beer for private customers. You can order it as you like, and the market suddenly becomes bigger!
In order to make good micro brewed beer, we need good beer equipment. It is not easy to choose a complete set of beer brewing equipment. To consider the construction site, output, efficiency, cost, ease of use, maintenance and so on. Therefore, you must comprehensively consider the strength of micro brewing equipment manufacturers.
Wemac is a professional micro brewing equipment manufacturer with its own beer equipment factory. Since 1958, we have been manufacturing professional pharmaceutical grade equipment. Professional technical team in design and customization of micro brewing beer equipment
Top micro brewing beer equipment manufacturing ability, national and industrial benchmark
WEMAC insists on full material in tank thickness. Different from competitors’claimed thickness. WEMAC beer equipment is thicker and heavier than competitors'.
WEMAC equipment is more stable with longer service life. The oldest equipment in use is more than 40 years old.
As long as you provide us with the drawings, we can help you design the effect of the equipment.
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